Qzone is one of Tencent's most important products and used by over a 100 million people. Qzone is a blog, where users can totally customize their blog. Tencent officially describes it as 'next-generation personalized multimedia space'. It consists of three parts: self-expression, sharing and interaction. Qzone could also be compared to Facebook in this respect, because of its focus on social interaction and customizability. Several Chinese celebrities have their own Qzone pages and it seems like quite a trendy product. It also integrates nicely with other QQ products. For example in QQ IM client you can see when one of your friends updated their Qzone.
Qzone is possibly the largest social network in the world, but these kind of claims always depend on your definition of largest. To put some things in comparison: Qzone recorded 200 million unique account logins per month by January 31 2009, while Facebook's monthly record is 175 million. Qzone averages about 60 million photo uploads and 9.5 million blog entries daily. It makes you wonder why Facebook gets so much attention ;)
Update July 2009: Qzone has made a radical change to their 'frontpage'. The 'portal' has been removed completely and now just features a login window; more like Facebook style. Qzone is also working hard on bringing more applications. One very popular application is the farming game:
Screenshot from the popular Qzone farming game. On the left you see the application this user has installed, on the right the QQ friends list inside the farming game.
Objective of the game: grow vegetables and steal vegetables from your friends :)
Chinese only, although friends could of course write stories in English.
Update July 2009: I am now able to use Qzone in other browsers such as Firefox and Chrome. Not everything works perfectly, but it certainly is a huge step forward.
|Last Updated ( Sunday, 05 July 2009 )|
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